Google has announced that AdWords advertisers will have access to AMP landing pages in two weeks.
AMP landing pages for AdWords were initially introduced last year, with a beta program allowing users to test the ads.
In two weeks, all AdWords advertisers worldwide will be able to utilize AMP pages as their landing pages.
This implementation provides advertisers the chance to create a seamless browsing experience for potential customers.
Typically, Google’s search ads are powered by AMP by default. Now, these fast-loading ads can lead to equally fast-loading pages.
Transitioning from an AMP ad to an AMP page means not having to wait for any content to load, ensuring a smooth browsing experience.
Google emphasizes that speed is crucial. Conversions drop by 20% for each additional second a website takes to load.
"By directing your search ad clicks to AMP landing pages, you can create the super-fast and delightful mobile experience that consumers expect," according to Google.
Additionally, ad rank and pricing are influenced by factors like landing page experience. Ensuring a fast landing page can also enhance your landing page experience and keep visitors satisfied.
